Dr Sandeep Vij
Book Chapters/Books
  • “Outsourcing: From BPO to KPO (Indian Kaleidoscope)”, published in Strategic Outsourcing (2007), pp. 273-283. Edited by Balram Dogra, Navjote Khara and Rajesh Verma, Deep & Deep Publishers, New Delhi. ISBN:  978-8176299633
  • “Antecedents and Consequences of Frugal Innovation: A Conceptual Model” published in Indian Management (2016), pp. 253-269, Edited by Karminder Ghuman, Anita Sharma and Arunesh Garg, Bloomsbury Publishing India Pvt. Ltd., New Delhi, ISBN:  978-9384052782
  • Beliefs and Attitudes Toward Advertising in India : Understanding Socio-Economic and Ethical Implications of Advertising in Indian Context, 2012 , pp. 368  , Available at: http://www.amazon.com/Beliefs-Attitudes-Toward-Advertising-India/dp/3659129577 LAP Lambert Academic Publishing, Germany, ISBN:   978-3659129575
  • MBA Entrance Manual (for Written Test, Group Discussion and Interview), Modern Publishers, Jalandhar, 2001, pp. 652. Malhotra Book Depot, Jalandhar
  • Modern’s abc of Business Studies, pp.214, Modern Publishers, Jalandhar
  • Modern’s abc of Commerce Theory & Practice, pp.128, Modern Publishers, Jalandhar