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Department of Commerce and Business Management Research

  • Various areas of research.

The broad areas in which research has been done include Marketing Management, Financial Management, Behavioral Finance, Human Resource Management and General Management. Extensive research has been done in the areas of Knowledge Management, Entrepreneurship, Economic development , Advertising, Retail Management ,Green Marketing, Customer Satisfaction, Brand Trust, Brand Loyalty, Financial Services, Celebrity Endorsement, Emotional Intelligence, Quality of work life, Work-Family conflict, Foreign Direct Investment, Financial Derivatives, , Corporate Governance, Emotional Intelligence in Finance, Accounting, Corporate restructuring and Corporate Social responsibility.



Title of Project

Funding agency


Name of PI and Co-PI


Probable date of completion


Social Inclusiveness through Better Gender Participation - A Corporate Perspective


Rs.7 Lakhs

Dr.Rekha Handa

2 years



To facilitate the society to have a broad, encompassing access to knowledge and education, and to assist individuals unravel deeper dimensions of learning and experimentation. To enable students become imaginative, integrated beings who constructively and creatively contribute to environment and society and who ...
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To ardently seek, consider and implement latest nuances, developments and innovations in Sciences, Languages, Engineering and Technology, Business Studies and Computer Sciences in order to ensure that students develop a holistic acumen for making strategic and judicious decisions in the local and global spectra ...
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