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Department of Commerce, Business Management and Economics Research Scholars
  • Various areas of research.

The broad areas in which research has been done include Marketing Management, Financial Management, Behavioral Finance, Human Resource Management and General Management. Extensive research has been done in the areas of Knowledge Management, Entrepreneurship, Economic development , Advertising, Retail Management ,Green Marketing, Customer Satisfaction, Brand Trust, Brand Loyalty, Financial Services, Celebrity Endorsement, Emotional Intelligence, Quality of work life, Work-Family conflict, Foreign Direct Investment, Financial Derivatives, , Corporate Governance, Emotional Intelligence in Finance, Accounting, Corporate restructuring and Corporate Social responsibility.



Title of Project

Funding agency


Name of PI and Co-PI


Probable date of completion


Social Inclusiveness through Better Gender Participation - A Corporate Perspective


Rs.7 Lakhs

Dr.Rekha Handa

2 years