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BBA in Retail Management
Key Facts & Figures
BBA in Retail Management
Semester Fee
32,000 INR
Mode of study
Medium of Instruction
Credit Points
DAV University Campus
Start date

Empowering Retail Success through Innovative Leadership.

BBA in Retail Management

BBA in Retail Management at DAV University in collaboration with Maruti Suzuki India is an undergraduate programme that allows students to acquire excellent technical and soft skills in automobile sales. This programme is a strong blend of classroom Learnings and on-the-Job training. This unique programme will enable the students to achieve fast paced career growth in the automobile retail industry.

BBA Retail Management is a 3 Years Degree programme out of which, first year is completely dedicated for the classroom sessions at university in which DAV University faculty and subject matter experts from MSIL shall teach and train the students. In the 2nd & 3rd Year, students will attend 5 days on On-The-Job Training at Maruti Suzuki Dealership in respective cities and 1 day classroom training at the University campus every week. Under this course, students will be getting BBA degree along with 2 years retail work exposure.

This BBA Retail Management degree course is based on “Earn-While-Learn” model, where Students will be getting the Stiphend during the On-The-Job training phase in 2nd & 3rd Year at Maruti Dealerships.


10+2 with minimum 50% marks (45% for SC/ST students)

Admission to BBA (Retail Management) selection based on personal interview through Maruti Suzuki-DAV University joint panel.

Why this programme?

To enter into an industry-academia partnership which will assist and guide for On-The- Job Training (OJT), knowledge Transfer, Learning and Skill building of the selected youths who have been enrolled into BBA (Retail Management) offered by DAV University in association with India’s leading automobile company-Maruti Suzuki India Limited (MSIL)

To facilitate and create a pool of qualified job ready resources, who will meet the industry specific requirements of sales professionals and facilitate the research scholars to take the industry relevant projects and come up with the innovative solutions/patents.

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Semester I
  • Principles and Practice of Management
  • Marketing Management
  • Fundamentals of Retail Management
  • Communication Skills
  • Digital Fluency
  • Human Values and Ethics
  • Basics of Automobile Technology
Semester II
  • Fundamentals of Accounting
  • Merchandise Planning and Buying
  • Introduction to Retail Store Operations
  • Environmental Studies
  • Maruti Product and Process
  • Customer Relationship Management
  • Technical Report Writing
  • On Job Training
  • Retail Brand Management
  • Creative & Critical Thinking
  • On Job Training
  • Project Work-II (Accessories Sales)
  • Retail Marketing Research
  • Rural Retailing
  • On Job Training
  • Project Work- III (Pre-owned vehicle Sales)
  • Digital and Social Media in E-Commerce
  • Business Ethics and Corporate Governance
  • On Job Training
  • Project Work-IV (Social Media/Digital Marketing)

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