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Dr. Balpreet Kaur
Book Chapters/Books
  • Kaur, B. & Sharma, R.R. Bhardwaj, R. (2022), “Revisiting Antecedents of Consumers' Perception towards Viral Marketing: A Scale Validation Approach”, published in Digital Marketing Outreach- Future of Marketing Practices, Routledge Publications, London, e-book ISBN- 9781003315377.

 

  • Kaur, B. and Mehra, P. (2020), "Corona Virus Disease Outbreak (Covid-19): Impact and Initiatives to Control Humanitarian and Financial Crisis", The New Normal Socio-Economic Environment in India- A Vision Beyond Covid-19, Twentyfirst Century Publications Patiala, pp. 38-49, ISBN-978-93-90154-37-1.

 

 

Edited Book Published :01

 The book entitled “Revive to Survive: Initiatives and Innovations” by Bharti Publications, New Delhi. ISBN-978-93-90818-04-4.

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